PepsiCo, one of the first marketers to establish a presence at the South by Southwest Interactive/SXSW conference in Austin, Tex., is marking its third year as a sponsor with a raft of initiatives and promotions. These promotions include live streaming of discussions, interviews, shop, tweet, interact and even enjoy the PepsiCo Playground which is a view of what goes into PepsiCo beverages. Efforts are also being taken fellow PepsiCo products like Brisk, Lipton Natural Iced Tea, Mountain Dew, and Sobe.
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