Pepsi, Frito-Lay capitalize on fond thoughts of the good ol' days

PepsiCo is introducing throwback Pepsi and Mountain Dew, with retro-looking cans and sugar instead of high-fructose corn syrup, while Frito-Lay is bringing back Doritos Taco Flavor Tortilla Chips with a bag design and formula from the 1980s. "You'd think it's a step back, but it's really a leap forward," said brand consultant Peter Madden, who said retro products appeal to young people and those over 40.


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