“G” Symbol Still Lags the Lightning Bolt

Research has shown that two years after changing the Gatorade logo, recognition is only half as high as the original. The original logo featured a lightening bolt in the "G". While the awareness may be low, it has gained some ground in the youth community by have words such as "sport" in affiliation with the brand. This symbolic power could be vital to the brand gaining ground beyond the original.


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Facebook Test Mines Real-Time Conversations for Ad Targeting

Facebook represents a huge network of individuals that advertisers are desperately trying to reach. Due to a lack technology, it was difficult to offer real time ads for immediate consumer interests. Facebook has been delivering targeted ads based on wall posts and status updates for some time, but never on a real-time basis. Now Facebook is upgrading to meet the demand for access into the consumers momentary desires and thoughts. Beyond usual target methods, Facebook will now broaden the target audience reach exponentially by delivering timely, relevant and measurable.

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Cellphones To Control The Times Square Billboards

Using only his cellphone, Adi Isakovic, a Toronto based entrepreneur, will attempt to control a Times Square billboard this Thursday night. Mr. Isakovic’s company, TubeMote, aims to let people use their phones as universal remotes simply by signing up for the service, allowing them to control not only their televisions and home security systems, but also public screens on stadium scoreboards and possibly, Time’s Square billboards.

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How Carrots Became the New Junk Food

Bolthouse Farms, which sells nearly a billion pounds of carrots a year, wanted to reposition the Baby Carrot in a way never before seen. Between Bolthouse and Grimmway Farms, the other major carrot distributor, 80% of the carrot market is controlled. However, Bolthouse knew there was potential beyond the healthy conscious demographic.

In the 1990’s the carrot industry received a huge boost when local grower Mike Yurosek created Baby Carrots. These carrots were an instant hit, doubling consumer consumption. 

Jeff Dunn, a former Coca-Cola Executive, is the current CEO of Bolthouse Farms. Dunn realized the consumer affection toward Baby Carrots could be harnessed for expansion. After conducting focus groups, he discovered that after the recession people would buy regular carrots in an effort to save money. However, many budgeting consumers were unaware of proper handling preparation and the carrots would usually go bad. Dunn knew that he need to develop an advertising campaign, but he didn’t want it to focus on health attributes. In order to reconnect with the consumer and encourage Baby Carrot sales, Bolthouse would need an emotional appeal driven on impulse rather than health responsibility. Dunn then turned his attention to Crispin Porter + Bogusky. 

Instead of pitching Baby Carrots as the counter option to junk food, Crispin positioned it as junk food. The message was to get Baby Carrots into a different category.  They imagined a bag similar to potato-chips with bold junk food-style graphics.  The tagline “Eat ‘Em Like Junk Food” was adopted and Dunn is moving toward being able to successfully change the perception of Baby Carrots forever. The campaign is still in test markets with three television spots, a Munchies web series, and an active twitter account. They have also installed Baby Carrot vending machines across high school campuses. 

The results? Test markets are up 10% to 12%. While finalizing the campaign, Dunn has already pushed forward for the next step in the process, flavors!

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Shazam Makes TV Ads Interactive with SARA

Approximately a year ago, Shazam launched a new program. The Shazam Audio Recognition Advertising (SARA) program was designed to enable brands to reach a new depth in the consumer connection. Through Shazam's recognition software, customers can now interact with TV ads and become more engaged. Special promotions and hidden content will be made readily available at the consumers fingertips. The item will remain tagged in mobile devices for sharing with friends. Consumers now have the option to interact with ads they love and grow to value a brand.


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American Express Introduces Social Capital To Digital Media Backchannels

American Express has discovered a way to get consumers actively involved and interested in their card. By integrating a Facebook tab on their Rewards interface, members are able to share special moments or items that they spend their points on. This "Social Currency" campaign is driven by the insight that consumers enjoy showing off their reward redemptions. However, bragging is not the only benefit for the user. By looking through other members point usage, users can get inspired and discover the many possibilities with their credit card points.

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Art Becomes Visible Only Through Digital Camera

New conceptual art work may completely alter traditional museum edict. Take A Picture art is designed to initially appear as a blank canvas, until the viewer takes a digital picture. Through a series of wires and lighting, the image projects wavelengths only detectable through digital cameras. This new art form is the creation of Toronto artists Brad Blucher and Kyle Clements.

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Marketers surround March Madness with social media

Social media has taken the world by storm. Its influence has grown so much that it can no longer be ignored by marketers. New strategies are being implemented to utilize the social media medium through the National Collegiate Athletic Association's annual basketball championship. The occasion presents an opportunity to reach millions of online viewers. Coca-Cola, Unilever and AT&T are just some of the brands getting in on the social media market. Approximately 20% of Coke's social media budget will be dedicated toward the tournament.

There are key themes to actually utilizing the social media platform successfully. The brand must create a central hub or gathering place where fans can view highlights, see professional commentary and have open discussion. Coke has designated a Coke Zero Social Arena for fans to interact and receive team updates. Another theme is that it is important to get fans interested by creating buzz. Users must be coaxed into viewing social media through exciting promotions and tournaments. Finally, presenting exclusive content from legends of the sport and offering fans prizes will increase viewership.

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Propel Cuts the Calories, Boosts Spending for Ad Push

Zero calorie drinks have risen in the market to meet the demand from the health conscious consumer. As these drinks rise, the beverage Propel have been declining. Propel has now decided to join in on the trend. Switching gears from a beverage catering to competitive athletes, they will now be one catering to moms looking for a zero calorie beverage. Instead of a 10 calorie per 8-ounce athletic beverage, the new Propel Zero will reposition itself to be the drink for "active and inspired" individuals. This category includes individuals like Cindy Crawford who has become the new face for the campaign.

The drink will be going up against some stiff competition from Coca-Cola's Vitamin Water Zero and SoBe Lifewater with zero calories. Advertising spending is projected in the tens of millions. This new project will be a completely turn around compared to the $8 million spent in 2009. Propel is ready to step forward with the repositioning in order to once again gain consumer attention.

Raed Article Here

Dr Pepper Snapple Group Launches Green Partnership With Student Conservation Association

The Dr Pepper Snapple Group has partnered up with The Student Conservation Association (SCA),  the nation's leading conservation service organization, in an effort to support environmental sustainability initiatives. This union will position DPSG as the Official Beverage Partner of SCA. Through a $200,000 agreement, both will work toward promoting a better planet.

As a volunteer based organization, SCA relies on engaged consumers with active lifestyles. Sustainable communities are a huge issue for the youth of today. Through a nationwide conservation force of college and high school-aged members serving in parks, forests, and various communities, SCA and DPSG can ensure a brighter future for all.

"Dr Pepper Snapple Group shares SCA's values of environmental stewardship and citizen service, and this partnership will transform our environment and communities for years to come," states SCA President and CEO Dale Penny.

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Nomadic Fast Food: Jack in The Box Goes Mobile

Mobile food trucks are the latest craze to join the fast food dining experience. These trucks have proven to be enough competition to cause Jack in the Box to create their own food truck called the Munchi Mobile. This novelty truck will begin it's tour across Southern California delivering Jack in the Box directly to the consumer.

Mountain Dew - Dew Runners

Mountain Dew is currently releasing videos from a Dew Runner promotion that they are conducting across the nation. These videos show two young people traveling across country to give consumers an exclusive taste of the new Pitch Black flavor that will be hitting shelves this Summer. A new upbeat video is posted each week showcasing positive reactions from Mountain Dew fans. The following video is from week four of the Dew Runners:

Pepsi hopes tapping a big gun will restore market share

Pepsi paid out more than $60 million to sponsor Simon Cowell's 'X Factor' debuting this fall on the Fox network. Once the word was out that the X Factor was seeking sponsors, Pepsi executives rushed out to London to personally pitch to Cowell. According to Cowell, "We just hit it off. I've always said that 'X Factor' would be the next generation talent show. Pepsi was an automatic fit."

Of course, Pepsi's big gamble could backfire if 'X Factor' fails to attract the audiences that it has in Britain.

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Diet Mountain Dew - FanDEWmonium

Name of Company/Competitor: Mountain Dew
Name of Campaign/Spot: Diet Mtn Dew FanDEWmonium
Date Launched: 3/3/2011
Description: Kenny Mayne and Erin Andrews go head to head to promote their favorite Mountain Dewflavors. The spot encourages viewers to vote for their favorite flavor online.
Media Details: TV, also supported by online vote site - http://www.dietdewchallenge.com/

 

 

 

Looking back at #SXSW: 3 ideas that dominated this year’s show

The South by Southwest Interactive Festival is the hot spot for discovering the next up and coming technology. Unlike previous years, the latest conference focused on three themes instead of one hot new technology.

Small group networking was a break out trend for this year's conference. Brands like GroupMe, offer users services that enable them to group individuals into separate clusters for messaging or invitations. There are several competitors to this system that integrate photo sharing and physical location notification. Similar to life, we segment our conversations. This trend is just another way to organize the clutter of our social circles.

Social gaming, once again, is recognized as a tactic for building brand engagement. While many companies have not yet figured out how to use games to further its organizational goals, progress is being made in that direction.


Through modern technology, the latest information can instantly be discovered by consumers. Therefore, remaining relevant and understanding pop culture is vital. The key to a successful brand is not only joining the conversation, but becoming the topic. Reacting to the rapid changes on the Web demands that companies work to develop effective ways to process online information in order to capitalize.

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Pepsi hopes tapping a big gun will restore market share

Simon Cowell's new show, "X-Factor", is rumored to be the next big interactive voting talent show. Pepsi, who missed the opportunity to sponsor "American Idol" when it first began, is investing $60 million dollars toward the show. PepsiCo believes this effort will generate profits to outdo Coca-Cola. Coca-Cola currently hold the Number one spot in the beverage industry with Diet Coke as Number 2.


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“Win/Win/Win” Beverage Deal for Popeyes

Dr Pepper Snapple Group, already selling its Dr Pepper and Hawaiian Punch at about half the Popeyes locations, has expanded the deal to all 1,300 restaurants. Delicious Louisiana favorites will continue to be complemented with Dr Pepper and Hawaiian Punch nationwide. 

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Diet Coke Wins Battle in Cola Wars

Based on recently released market-share data, Diet Coke's U.S. sales were announced to be higher than Pepsi-Cola's in 2010, making Diet Coke the Number 2 soft drink in the nation. This much coveted No. 2 spot was narrowly attained by Pepsi-Cola in 2009, but was lost in 2010 due to a .5% drop in Pepsi-Cola's market share. Coca-Cola Co. believes this new boost in numbers can be attributed to a strong focus on their core brands and advertising Coca-Cola heavily during the Superbowl, and Diet Coke heavily during the Academy Awards.


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Coke, Pepsi Battle Over 'Green' Bottles

On March 15th, Pepsi Co announced that it has developed the world's first entirely plant-based PET plastic bottle. This new bottle is made solely out of bio-based raw materials, such as switch grass, pine bark and corn husks. Pepsi hopes to implement its "Power of One" advantage by using agricultural byproducts from its foods business as bottle materials. Following Pepsi's press release, Coca-Cola immediately responded with an announcement that the release of their fully plant-based bottle is in the foreseeable future.

Listen to NPR Story Here
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Glee's Original Tracks Dominate iTunes Chart at #1 and #2

The 'Glee:The Music, Volume 5' album is the best selling album of the week. The album also took the top two spots on the iTunes Chart with their original songs "Loser Like Me" and "Get it Right". The television show Glee is a national phenomenon which airs on FOX every Wednesday night.

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Coca-Cola - Feel the Music

Name of Company/Competitor: Coca-Cola

·     Name of Campaign/Spot: Feel the Music

·     Date Launched: 3/14/2011

·     Description: The band One Night Only wants fans of Coca-Cola to be in their music video. By going online, Coke fans can upload a video of them rocking out in their room. The video will be placed in the One Night Only song 'Can You Feel It Tonight?' This song was featured in the latest Coca-Cola commercial 'Walls' and is part of an interactive music campaign.

      Media Details: Online

      

     See Site Here

PepsiCo Pulls Out All The Stops at SXSW

PepsiCo, one of the first marketers to establish a presence at the South by Southwest Interactive/SXSW conference in Austin, Tex., is marking its third year as a sponsor with a raft of initiatives and promotions.  These promotions include live streaming of discussions, interviews, shop, tweet, interact and even enjoy the PepsiCo Playground which is a view of what goes into PepsiCo beverages. Efforts are also being taken fellow PepsiCo products like Brisk, Lipton Natural Iced Tea, Mountain Dew, and Sobe. 


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Ocean Spray bolsters 100% juice offerings

Ocean Spray has introduced two flavors that are 100% juice and provide two fruit servings as well as a day's supply of vitamin C. One of these beverages combines cranberry, pomegranate and cherry blended together. The other drink contains cranberry, blueberry and blackberry juices. 

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Coke pledges $7.3M to help Japan

Coca-Cola announced it will donate $7.3 million in cash and products to help disaster relief efforts after the earthquake and tsunami in Japan. Coca-Cola Japan and its bottling partners are providing beverages to community groups and government officials for distribution. 

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Coca-Cola - Walls

      Name of Company/Competitor: Coke

·   Name of Campaign/Spot: Walls

·   Date Launched: 3/14/2011

·   Description: Coke aims to capture the age-old teenage ritual of rocking out in your bedroom in this global spot promoting its recently launched music program. Emerging band One Night Only wrote and recorded the track Can You Feel It for the program. The commercial brings to life the sacred teenage ritual of grabbing a Coke, cranking up the stereo and enjoying a moment of release through music at the end of their day. 

    Media Details: TV

     See spot here

Honest Tea's Chief on Joining Coke, Future Marketing Budgets and Brand Fidelity

The Venturing and Emerging Brands unit, a division of Coca-Cola, is charged with the responsibility for investing in brands with the potential for success. In this way, Coca-Cola can build upon their beverage dynasty and stay ahead of the competition. Three years ago, Coca-Cola invested in Honest Tea through a partial financial acquisition. Honest Tea CEO, Seth Goldman, remains confident that the brand will retain its authenticity and independence. As CEO, Goldman still retains a stake in the brand.

The Honest Tea brand is known for having a brand deeply rooted in simplicity and "honesty". They intend to continue their guerilla marketing tactics while steering away from conventional media. Honest Tea feels that guerilla marketing enables the brand to stay consistent and authentic for consumers. However, the brand still desires expansion. Goldman has been emphasizing that the connection between the consumer and the brand is not lost in their new transitional buy out by Coca-Cola. Critics believe the merger could prove negative for Honest Tea. The main threat is through the new "unconscious" conscious consumers who judges a product or brand on association instead of merits.

As the new adjustments are implemented, Goldman is confident in the brand he started nearly 16 years ago. "I know we're connecting with consumers and telling our story in a way consumers remember."

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Facebook to Offer Groupon-Inspired Discount-Deal Service

In an effort to capitalize on its 500 million users, Facebook will begin selling coupons to meet the surge of demands in the online-deals market. Facebook will work with local businesses to generate deals and encourage users to share deals with friends. This new feature will begin in San Francisco, San Diego, Atlanta, and Austin, before spreading across the world server.  This could create heavy competition for Groupon and LivingSocial, who already supply discounted deals, but have a fraction of Facebook's users.


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The Future Of Public Libraries

The importance of public libraries as bastions of knowledge housed in convenient, accessible locations, is waning. With the instant access to the largest database to ever exist, there is less reason to travel to a separate physical location. The question is, how will libraries adapt to the changing technology as E-readers rise and printed books fall. Our society demands instant gratification with entertainment; the same is true for information. In order to stay relevant, libraries must offer tools that are not readily available to the consumer.

Many believe that similar to libraries, printed books are becoming obsolete. E-reader tablets, while convenient, do not enable the user to display their collection of written works, share books virtually, and the cost of tablets can always increase with newer models. Some libraries have already begun addressing the current digital demand by offering check-outs for library books on e-readers. Apple's iPad and Google's Android Tablet would have the capability to check out e-books from local libraries. Sony's Reader has already partnered up with Barnes & Noble's Nook to provide this feature.

Libraries cannot be counted out yet. While technology evolves, so must the rest of the world.

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The World's Most Fun and Engaging Brand Guidelines - Lipton

Lipton was concerned about their growing problem; managers were not reading their brand guidelines. These brand guidelines are the essence of what the brand character is and how it interacts with consumers. Lipton decided to make a new guideline that would be exciting and interactive. Workers competed in "Lipton Millionaire". With their new iTouch, brand managers could compete for a chance to win 1 million dollars based on their knowledge of the brand. This internal exercise increased knowledge of the brand and unified Lipton into a single voice. With a concentrated focus, Lipton can now ensure efficiency.

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Pepsi, Frito-Lay capitalize on fond thoughts of the good ol' days

PepsiCo is introducing throwback Pepsi and Mountain Dew, with retro-looking cans and sugar instead of high-fructose corn syrup, while Frito-Lay is bringing back Doritos Taco Flavor Tortilla Chips with a bag design and formula from the 1980s. "You'd think it's a step back, but it's really a leap forward," said brand consultant Peter Madden, who said retro products appeal to young people and those over 40.


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Sun Drop - New Commercial

     Name of Company/Competitor: Sun Drop

·   Name of Campaign/Spot: Get Dropped

·   Date Launched: 3/10/2011

·   Description: SunDrop's new commercial featuring a dancing girl 'Dropping it like it's hot.'  Online, Sun Drop asks viewers to submit their videos and show them 'how you drop it.'

    Media Details: TV

TED Initiatives » Ads Worth Spreading

Here are the 10 winners of our first Ads Worth Spreading competition. These ads are unique because they can run longer than the TV-standard 30 seconds. In 2-3 minutes, there's enough time to really tell a story, share an idea, make an authentic human connection, become unforgettable.

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Global Private Label Report: The Rise of the Value-Conscious Shopper

As the economy struggles, so does the average consumer. Many are tightening up their budgets and as a result, the value-conscious consumer is born. These charts show the change in consumer buying patterns by the Neilson company. Private labels offer more variety and cheaper prices that mass producers can't compete with.

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Powerade Preps March Madness Push

Powerade, the Coca-Cola brand that is the "Official Sports Drink of the NCAA," is tying a campaign to March Madness that includes sideline presence for all games. The campaign, called "Game Science," has the tagline "Focus. Hustle. Hydrate. Believe." 

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Tweet This: Social Endorsements Beat Social Media Ad Buys

New research being released today suggests that brand endorsements streamed by celebrities directly to friends and followers on social media platforms such as Facebook and Twitter, are significantly more effective than conventional display ads placed on social media pages. The findings, which are based on an analysis of more than 200 celebrity endorsement campaigns on Facebook and Twitter vs. a corresponding number of ads on Facebook, indicated "performance lifts" that were a minimum of 50% greater for streamed celebrity endorsements. 

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#Hashable Aims to Relieve the World Of Business Cards

Hashable is a networking service that builds off of the organizational functionality of Twitter hashtags. Different tags are used to serve as reminders of how connections took place to keep acquaintances fresh on how they know each other. Hashable also gives you the ability to introduce people within your network to others whom you think would benefit from knowing each other. Doing so earns users “hash cred” which is a system to rank community peers in friendly competition–driven leader boards.

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Facebook: The Final Frontier For Film?

Facebook is still pushing the boundaries of online entertainment. By partnering with Warnder Bros., the social networking site has initiated an available option for movie screening. Now users can pay 30 Facebook credits, 3 dollars, and rent a film for a 48 hour period. This new project is still in testing screening only "The Dark Knight", however, it could definitely offer Netflix some serious competition.

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Tag & Treat Spreads UNICEF Trick Or Treat Campaign Online

UNICEF has developed a new technique for collecting donations. The new Tag & Treat campaign will have individual fundraisers wearing t-shirts printed with a unique Microsoft Tag. During Halloween Trick or Treat outings, fundraisers can request a donation for UNICEF and hand the end user an Iphone. The end user will scan the code, log into PayPal, make a donation and log out. Utilizing this new method will make donations a simple process and increase UNICEF donation funds.

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Liquid laundry soap in a cardboard bottle?

The eco-conscious consumer is making a huge impact by having companies cater to their psychographic identities. This new liquid laundry soap bottle provides shoppers with an environmentally friendly alternative to other products that waste materials. Using 66% less plastic than conventional bottles, the new design makes recycling an easy task. Innovative ideas, like this recyclable laundry soap bottle, are the key to connecting with what consumers want and providing with that demand.

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Television's Senior Moment

TV is transforming from its young image, into acting its own age. Since Baby Boomers make up a majority of the viewer market, shows are beginning to cater to their generation by showcasing older actors and relatable advertisements. Networks are switching gears and developing a new plans that charge advertisers increased rates for shows with older viewers. This new model will ignore age and focus on income factors instead. Boomers still control a majority of the buying power and could become the most sought after demographic in television.

Tag4Life Taps Into College Students’ Idealism To Support UNICEF

Through online communities, young people will join together in the ultimate game of tag. After buying an item made by Unicef, and with the Microsoft tag on it, young people can register and begin the game. Tags will be counted while videos are shared expressing opinions on poverty and the world. This campaign marks a new era for creative marketing. Mobil tagging is now a key trend of inspiration which redefines the boundaries for reaching consumers.

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Kraft Looks to Reward Twitter Users Who Tweet About Mac & Cheese

Kraft has revived a childhood game through the new social medium Twitter. Whenever two friends tweet the phrase "Mac & Cheese" at the same time, they will each receive a link for Mac & Jinx. The first person to respond to the link with their address will receive 5 free boxes of Macaroni & Cheese and a t-shirt.

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Honest Tea: The Most Honest City In America

Honest Tea asks US cities who is the most honest:

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Sierra Mist Effort a Not-So-Sweet Attack on Sprite

For awhile it seemed directly comparative ads had petered out -- think Domino's CEO burning Subway's cease-and-desist letter in a spot or Campbell's and Progresso duking it out over MSG -- in a trend that landed some players at the NAD or in court. But the strategy is alive and well in the soft-drink category, where Sierra Mist Natural is taking a direct jab at lemon-lime leader Sprite.

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Calorie labeling doesn't change fast-food orders

According to a new study published in the International Journal of Obesity, calorie labels have no effect on the food purchase of parents and teens in low-income areas. Low-income neighborhoods are surrounded by fast food businesses, therefore, making these areas a higher risk for obesity and poor health. Researchers are utilizing this data to push for a reformulation of menus since labeling is not enough.


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Beverage Industry Steady on Defense

The American Beverage Association (ABA) has been taking a strong stance on issues from new taxation to links to obesity.  Recently, the American Stroke Association (ASA) launched a large campaign stating that the relation between Diet drinks and strokes equal causation. The ABA immediately sent out research refuting these claims, however, the issue has already become mainstream consumer knowledge. On the taxation front, the ABA has also created the site nofoodtaxes.com to help consumers fight against food taxes that would steer them toward different options. While the fight is fierce, there has been progress from key beverage leaders such as Dr Pepper, Coke, and Pepsi. These brands have come together to include calorie labels on the front of their packaging.

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Putting Health Before Headlines from American Beverage Association on Vimeo.

Jennifer Aniston Smart Water Ad Lampoons Viral Memes

Jennifer Aniston tries her hand at making a Viral video for Smart Water. Smart Water sends up the whole idea of viral videos, with nods to memes such as Double Rainbow, animated dancing babies and lip-syncing kids, in a new ad featuring that recurring subject of Internet interest: Jennifer Aniston.

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20 Examples of Great Facebook Pages

Social media is an essential part of marketing a product, and now marketers are becoming more ambitious with Facebook designs. Facebook offers the unique opportunity to push the brand image and personality through an interactive way.

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Canada Dry - Jack's Ginger Farm

Emphasizing Canada Dry's natural flavor and quality, the commercial displays workers pulling ginger roots only to find a beverage and a vending machine instead.

The Bro Food Movement

The extreme cooking show is making headway through YouTube Channels. Audiences are watching in large numbers as calories, alcohol, cursing, and mishandling of food are displayed. These videos go against the grain of what traditional cooking shows have offered. Entertained or offended, the influence of these shows is undeniable.

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Mountain Dew - Green Label Art

·         Name of Company/Competitor: Mountain Dew

·         Name of Campaign/Spot: Green Label Art

·         Date Launched: 8/6/2008

·         Description: Facebook tab that shows users and fans what is the lastest in Art, Music, Sports and entertainment.

·         Media Details: Online, Facebook, http://www.greenlabelart.com/shopseries.php

Coca-Cola spent more than $2.9 billion on advertising in 2010

        In 2009, Coca-Cola advertising expenses fell about 6.7 percent from $3 billion. The company said a major cause of that decrease was a shift in its marketing and media spending strategies. It spent more marketing dollars on in-store promotions, loyalty points programs and point-of-sale marketing.

        In 2010, Coca-Cola claims to have incurred more than $2.9 billion in advertising expenses last year, up 4.5 percent from nearly $2.8 billion in 2009. The figures on print, radio, television and other advertisements were disclosed in an annual filing with the U.S. Securities and Exchange Commission.

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Advertising on Skin

A New Zealand company has created benches with strategic writing that leaves imprints on the legs of shorts and skirt wearers. This risky unconventional form of advertising must match the brand personality to be effective.


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AriZona to Play Ball with Gatorade, Powerade

AriZona Beverages is continuing its brand extension with AriZona Sports, an all-natural isotonic beverage in fruit punch, lemon-lime and orange flavors. A company executive indicated future brand extensions are likely, saying the company will "try to touch on all the different categories: sticks, powders, cocktail mixes, and expand from that to coconut waters, to isotonics." 

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Coca-Cola - Music Machine

·         Name of Company/Competitor: Coca-Cola

·         Name of Campaign/Spot: Music Machine

·         Date Launched: 3/1/2011

·         Description: A family creates a Rube Goldberg machine that plays the Coca-Cola song "I'd like to buy the world a Coke".

·         Media Details: YouTube Channel