Caught Up in the Hype - How to Play in Social Media

While many companies seek involvement in social edia territories, such as Facebook, Twitter, and mobile apps, only a few really understand how to correctly connect and engage in this virtual playground. The article outlines some basic dos and don'ts but highlights the importance in connecting in 'real time' and correctly understanding the consumer you are speaking to. Brands that 'got it right' include Red Bull, the fourth most social brand across Facebook, Twitter and YouTube and also PepsiCo with its Refresh Project that invites users in.

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