Name of Company/Competitor: Diet Pepsi
Name of Campaign/Spot: Beach Treat
Date Launched: 4/11/2011
Description: While relaxing on a hot beach, Sophia Vergara decides she wants a cold Diet Pepsi, but the line is too long. She sends out a tweet claiming that she sees David Beckham at the pier. The crowd disperses. Vergara is able to freely order a Diet Pepsi and moves back to her seat. Suddenly David Beckham appears next to her questioning the commotion by the pier. She is speechless.
Media Details: TV
Name of Campaign/Spot: Beach Treat
Date Launched: 4/11/2011
Description: While relaxing on a hot beach, Sophia Vergara decides she wants a cold Diet Pepsi, but the line is too long. She sends out a tweet claiming that she sees David Beckham at the pier. The crowd disperses. Vergara is able to freely order a Diet Pepsi and moves back to her seat. Suddenly David Beckham appears next to her questioning the commotion by the pier. She is speechless.
Media Details: TV
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