Diet Coke to focus on "fashionistas"

Diet Coke is taking a "lighter approach to fashion" and a new approach with the brand. Though TV advertising, packaging, merchandising and digital, Diet Coke will create a stronger link between the fashion industry and Diet Coke. Designer Karl Lagerfeld has produced three limited edition Diet Coke bottles and brand-inspired high-end merchandise including a clutch bag, scarf and top.

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