Thor Doesn’t Drive. However …

Summer blockbusters present a perfect opportunity for brands to partner with studios and expose their product. Acura has partnered up with the summer movie, Thor, which hits theaters May 6th. This is Acura's first major promotional sponsorship with a major film studio. The rationale is that Acura will represent the official vehicle of S.H.I.E.L.D. (Strategic Homeland Intervention Enforcement Logistics Division). S.H.I.E.L.D. is a worldwide peace-keeping organization in the Marvel Comics universe, and altogether, not a bad "company" to be affiliated with.  “Marvel has been supportive of us creating a ‘sub-storyline’ about the S.H.I.E.L.D. organization that doesn’t necessarily exist in the movie,” said Susie Rossick, brand manager for Acura national advertising. On May 6th, expect to see the S.H.I.E.L.D. agents driving Acura models such as the MDX, RL, TL and ZDX, while defending mankind.

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