Coca-Cola's Give It Back racks a nod to sustainability commitment

Coca-Cola is once again establishing itself as a leader in sustainability concerns through their latest 100% recyclable display racks. These new racks are titled Give It Back racks and are stand-alone units made of easily recyclable corrugated cardboard. The racks currently are being tested in select markets and are expected to become widely available in late 2011. Coke's goal is to encourage stores that sell their product to join them in the revolution for complete sustainability.

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