Google Adds Own 'Like' Button in Foray Into Social Search

In competition with social sites such as Facebook, Google has integrated the 'Plus-One' ranking system into their site. Similar to the Facebook 'like' button, 'plus-one' enables users to  share results they find useful through Gchat, Gmail, Google Reader, Buzz and, soon, Twitter. The Plus-One system could change ranking since recommendations by friends would increase click-rates. With these increased click rate scores, marketers with better ads could pay less for a given keyword or position. Microsoft's Bing has already integrated Facebook 'likes' into their search engine, however, it is not in their algorithm. The only concern is whether Google can manage against scammers looking to capitalize on the clicking system for increased profits.

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