Lipton Iced Tea, a PepsiCo partner, has recently launched the new 100% Natural Lipton Iced Tea. These Natural Lipton Iced Teas come with a new line of beverages with an all-natural ingredient list from the US. The line includes the four new flavors of Green Tea with Citrus and Iced Tea with Lemon, Iced Tea with Blueberry Pomegranate and Green Tea with Passionfruit Mango. Lipton currently has a line of teas called Pure Leaf which is an extension of the brand. This new line of ‘natural’ teas is an effort to appeal to ingredient focused health conscious consumers. Lipton will also be able to present a more brand focused image that will differentiate from the Pure Leaf line. Pepsi and Lipton also plan on expanding their diet portfolio with a new Diet Green Tea with Watermelon.
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