Juice Brand Fuze is looking for it's next stage of growth through their first TV campaign. After being acquired in 2007 by Coca-Cola, they have received a steady increase in sales. However, Fuze is now looking to gain a higher percentage in market share with their new "It's Better When You Mix Things Up" Campaign. The campaign is a result of quantitative research which determined that their demographic enjoys mixing a variety of music, food, and wellness.This new campaign is a huge step by Fuze who is looking to solidify it's stance as a everyday choice within the 18-34 year old demographic.
Read Article Here
No comments:
Post a Comment