R&D/Leverage and Dr Pepper Snapple Group create new "Legacy" bottle

Dr Pepper Snapple Group and R&D/Leverage have partnered up for the development of the new "Legacy" bottle. This bottle represents a visual and tactile design that is critical to the retail success of hand-held sizes. This new Legacy bottle will be integrated into packaging for brands including 7UP, Sunkist soda, Canada Dry, Sun Drop, Squirt and other soft drinks in the company's portfolio. The bottle will be widely available at retail outlets beginning this month. "It has to look good, and feel good in the consumer's hand," Tamara Christensen, Leverage's Director of Research.

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