In the aftermath of the Great Recession, companies are now seeking to market happiness along with their products and services. Jennifer Aaker, a professor at the Stanford Graduate School of Business, encourages her students and corporate America to pay attention to how happiness is linked to meaningful moments, and how these moments can then go viral. The professor goes on to add that happiness shifts with age. Younger people equate happiness with excitement and older people associate happiness with peacefulness. However, both the young and old consider recommendations from a friend or family member most influential. Coke’s “happiness machine,” a special vending machine that gives away free cokes, pizzas, and flowers, is a great example of how a brand can instantly become associated with genuine happiness and how these memorable moments can be shared virally.
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