PepsiCo Talks Social After Soda Brand's Fall to Third Place

 PepsiCo's global director for digital and social media, B. Bonin Bough, addressed the recent rumors regarding the slip to third place in the market. He suggested that singling out his company's social media marketing efforts for the fall was an incorrect assumption. Bough expressed that embracing social media and location-based efforts can help in both branding and moving product. That this is the essence of what integrated marketing is. Bough is confident that non-traditional media outlets are the way of the future and that Pepsi will have a head start in the process.

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