Diet Pepsi Joins Pepsi Max With New Commercials

PepsiCo has been primarily focusing its advertising dollars towards Pepsi and Pepsi Max products. While the Pepsi Refresh Project has been interacting with consumers on a personal level, there has been a lack profit from the campaign. Therefore, Pepsi is restructuring their ad spending and now reincorporating Diet Pepsi into their media spending. This new ad features Sophia Vergara of 'Modern Family' and soccer superstar David Beckham. PepsiCo hopes to bring Diet Pepsi back into the conversation with this boost in advertising.

Read Article Here