When it comes to social media, Coke is it!

The Coke vs. Pepsi battle has been in competition for a long time. This competition is the longest in branding history. Last year, Pepsi changed its tactic to get ahead of Coca-Cola. Pulling out of the Superbowl, Pepsi decided to spend 50% of its advertising spending on social media. The Pepsi Refresh project was born and grew to reach a large market with over 80 million registered votes. However, despite these impressions, their sales began to slide downward. Coke was on the rise and even took over Pepsi's number two position with Diet Coke. Instead of marketing a movement, Pepsi should have remained on target by marketing a cola and pushing a call to action. The marketing needed to be more product oriented to succeed. The lesson learned by Pepsi is not that social media is worthless, but that its application benefits have been overstated.

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