Sunkist gives consumers inside look at citrus fruits

Sunkist has launched a new online media series that gives consumers an inside look of how the beverage is made. The three-part web series showcases how citrus fruits are grown and how to identify the different varieties. "This video series highlights how the Sunkist commitment to quality ensures families are getting the best fruit possible year-round," says Gina Widjaja, Advertising and Public Relations Manager for Sunkist. In partnership with the launch, Sunkist also initiated a sweepstakes for the chance to win cash prizes. Consumers are automatically entered into the contest by answering trivia questions based on the webisodes that will be periodically appearing on the Sunkist website, Sunkist.com/citrusgrove, until June. Fans who answer questions correctly could win $1,000.

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