Social Media Integration at Virgin America’s New Terminal

Taking their social media efforts to another level, Virgin America has set up a public check-in leader board at their new terminal in San Francisco as well as on their Facebook page. This allows Virgin America to track and reward the top five users who check-in using Foursquare and Facebook.  The ranking system is arranged as follows: 1-4 check-ins earns a “Ground Crew” badge, 5-10 earns a “Flight Crew” badge, 11-20 = “Navigator” badge, 21-50 = “Co-Pilot” and 50+ = “Captain”. Additional prizes are also available from the Virgin America crew, including t-shirts and flight vouchers. All these efforts put together not only create a more interactive and entertaining atmosphere for their travelers, but also gives them a higher incentive to fly with Virgin America more frequently.

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